Comments on: Please stop http://www.davecrainonline.com/please-stop.html Positive. Growth. Mon, 19 Jul 2010 16:10:07 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Dave http://www.davecrainonline.com/please-stop.html/comment-page-1#comment-1077 Dave Tue, 19 May 2009 02:01:06 +0000 http://www.davecrainonline.com/?p=945#comment-1077 You are right Simon - passion, faith and commitment are essential to entrepreneurship, and often entrepreneur see possibility where the rest of us don't. It's a fine line between giving giving "real world" feedback and not killing dreams and potentials. That's why I at least tend to coach entrepreneurs along the process versus try to assess the viability of their concept. You are right Simon – passion, faith and commitment are essential to entrepreneurship, and often entrepreneur see possibility where the rest of us don’t. It’s a fine line between giving giving “real world” feedback and not killing dreams and potentials. That’s why I at least tend to coach entrepreneurs along the process versus try to assess the viability of their concept.

]]> By: Simon Stapleton http://www.davecrainonline.com/please-stop.html/comment-page-1#comment-1075 Simon Stapleton Mon, 18 May 2009 15:59:09 +0000 http://www.davecrainonline.com/?p=945#comment-1075 This is great Dave. You must see many more business plans than I do, but on the occasions that I see ridiculous claims of a potential market, it makes me cringe. It's hard, though, not to get excited and to thoroughly believe that ones product can address the needs of everyone at the right price and quality. Research often tells us what we don't want to hear, too, and we reject it. The emotional blow can be painful. But ultimately, disappointment and wasted money are the result unless we do a proper job of the research and analysis. I wonder how Pontiac execs felt after the launch of the Aztec? ('Everyone wants an SUV that they can afford that has room like a minivan, but styled like a saloon... All the hard-up SUV, minivan and saloon owners in America will surely want one!') DISAPPOINTED I'll bet. This is great Dave. You must see many more business plans than I do, but on the occasions that I see ridiculous claims of a potential market, it makes me cringe.

It’s hard, though, not to get excited and to thoroughly believe that ones product can address the needs of everyone at the right price and quality.

Research often tells us what we don’t want to hear, too, and we reject it. The emotional blow can be painful.

But ultimately, disappointment and wasted money are the result unless we do a proper job of the research and analysis.

I wonder how Pontiac execs felt after the launch of the Aztec? (‘Everyone wants an SUV that they can afford that has room like a minivan, but styled like a saloon… All the hard-up SUV, minivan and saloon owners in America will surely want one!’) DISAPPOINTED I’ll bet.

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