Encouragement
I had another meeting to discuss the smartphone application project I’m considering. This time I met with a local social media strategist that works for a Internet marketing firm in town. Great conversation – I love talking with smart people that get passionate.
After working through bringing him up to speed on what I was thinking about, I got a lot of encouragement from his feedback:
- Even though he is a social media “expert” and would therefore be outside my target market, he still saw value in my app and said he would use it
- Uncovered a couple more essential value propositions that will be helpful in marketing the app
- He led me in a completely new direction, challenging me to think about even more value I could potentially build on the “back-end” of the app
- Agreed to introduce me to another recognized expert in the field for even more brainstorming
Based on this feedback, I am even more excited to move forward. I do want to have a couple more conversations with my core, identified market just to make sure I’m on track, but I’m feeling like I really have something here.
So if you are a business professional who uses, or is getting ready to use, social networking platforms for relationship building and personal branding AND would be willing to give me some feedback on a smartphone application that might be able to help you, please contact me or leave a comment. I’d love to talk to you.
CB (yes I’m looking West) I will be calling soon!
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