Comments on: 4 twitter misconceptions (IMHO)

By: Lauri Burkons

Lauri Burkons — Wed, 24 Jun 2009 19:25:59 +0000

Dave,

Love the post. Good, solid information.

Another idea for Lauren. Set up Google Alerts for the company and for the competition. Each mention will be delivered to your e-mail inbox.

Lauri

By: Lauren Clemmer

Lauren Clemmer — Mon, 22 Jun 2009 14:01:41 +0000

I would agree with your last statement. That was what I concluded in my conversation with him. Thanks for the insight.

By: Dave

Dave — Fri, 19 Jun 2009 21:26:08 +0000

While LinkedIn’s roots are as a “professional” social network, you can see someone’s contacts even if you are not connected to them. It’s kind of like leaving your address book open on your desk when you go to lunch. It doesn’t tell me what the nature of the relationship is, but one can tell there is a connection.

So if that is a major concern for your partner, then LinkedIn is probably not a good option for him.

I’d be willing to go into depth on some of the ways LinkedIn works to protect those relationships, but your partner would have to accept that basic premise and from the tone of your comment it didn’t sound like they were.

By: Lauren Clemmer

Lauren Clemmer — Fri, 19 Jun 2009 12:50:30 +0000

He is not currently using it but the perception is that if he links to his clients and referral sources it would expose them causing people to contact them without his knowledge but using his name.

By: Dave

Dave — Thu, 18 Jun 2009 22:14:25 +0000

Could you provide a bit more detail?

How are they using LinkedIn now? How would they like to use it? What is the nature of the concern?

By: Lauren Clemmer

Lauren Clemmer — Thu, 18 Jun 2009 20:20:06 +0000

Okay so on another subjectalong the same vein, LinkedIn. I have a partner who is concerned about using it becuae it could potentially expose his clients and referral sources. Can you comment?

By: Dave

Dave — Thu, 18 Jun 2009 19:36:13 +0000

Lauren,

Implementing new technologies and new models into a more traditionally conservative service sector can be a challenge. I think you’re right for taking some time to evaluate and prove value. Two things I think you could do right off the bat though are:

1) Set up your own twitter account and create a search for your firm’s name, then subscribe to the RSS feed for the results. That way you can keep an eye on mentions for your company. You may find nothing, you may be surprised at the mentions. I’d give this at least a good couple months before I drew any conclusions.
2) Do some searching online and try to find out what your competitors are doing. Create a personal twitter account and start following them. See how they are using it. It may give you some great ideas or it may convince you that the playing field is wide open for a creative marketing program for your company.

Then for #3 – stop back here at DCO and give us your report!

Good luck.

By: Lauren Clemmer

Lauren Clemmer — Thu, 18 Jun 2009 15:01:48 +0000

Well put. I am continuing to evaluate the value for my accounting firm. I need to just do it.

Thanks for the insight.